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10 Apr

Beautiful People was founded in 2002, and it hit the US and the UK in 2005, before receiving global recognition in 2009, amidst a flurry of media attention, and scores of debates as to whether the somewhat shallow nature of the site was acceptable or not.

Hodge said: “Beautiful People was founded on a basic principle of human nature; that being, we all at least romantically want to be with someone we find attractive.” Thus; Beautiful People was born.

I can see who rated me positively, who has ‘winked’ at me (quite what this means, I’m not sure) and who has looked at my profile more than five times (a bit terrifying, considering I only applied two days ago, but OK). There’s not a great deal of ‘beauty’ involved, looking at some of the profiles on display to me. Another fundamental flaw is the fact that it seems like a straight-only site, given you can only rate the profiles of opposite-sex members. After all, why would a girl who likes girls want to be voted in by loads of guys, only to then have to awkwardly sidestep all the male interest?

People who ‘like’ me range from 18 year olds from France, to 60 year olds from Canada. I also asked Hodge what he thought a personality-based version of Beautiful People would be like; no photographs, only descriptions and results from personality assessments.

The Scandinavian aspect perhaps is not so surprising, given that the website originated in Copenhagen.

Hodge himself said: “If my business partner Nicolai Kofod was deciding what is beautiful for the community, all the women in there would be blonde with big breasts!

‘Beauty is in the eye of the beholder’, apparently.

And no website better defines this statement than the controversial beautifulpeople.com, the dating website that hit the headlines several years ago for its divisive screening process based on appearance.

It may not be politically correct to say that looks are important but it is certainly very honest – it’s a fact of human nature.” Greg Hodge certainly doesn’t beat around the bush when it comes to defending the way his site is run.Current members are able to view the photographs of new applicants, and over a 48 hour period, those members will rate the photos of the budding beauties to deem whether or not they are ‘beautiful’ enough to be allowed access to the site.I spoke to Beautiful People’s managing director, Greg Hodge, about the dating site with a difference.Hodge likens Beautiful People to Mensa and national football teams, insofar as a theme of exclusion runs through all three, and that his own website simply ‘removes the first hurdle in dating’, in the same way that a football team might audition prospective players, and Mensa sets out intelligence and aptitude tests for its applicants.Hodge describes the voting system employed in the screening stage as ‘fair and democratic’.